Lincoln Slivers
H5 • Javascript • CSS • Non-Dynamic • IAB Standard Ads
About This Project
See the banners in action here!
The Lincoln Futures banner/micro-site campaign was launched to celebrate the 101 years of Lincoln as well as showcase Lincoln’s move to electric vehicles. The user can either sit back and watch the banner auto-advance or they can, at any time, interact with the banner and explore its features at their own pace.
Skills Used on Project:
Roles: Developer, Digital Production Designer, UX/UI, Google DV360 Specialist, ADA Compliance
Programming Languages: HTML, CSS, JavaScript
Software: Visual Studio Code, Colour Contrast Analyzer, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, TinyPNG
Delivery method: Google DV360 Non-Dynamic
The Challenge
Fit a micro-site into a web banner while adhering to limitations including total calls, total load size and time/duration and IAB and ADA compliance. The challenge was accepted and met to great success. Autoplay met the 15 seconds or less requirement and we fulfilled the creative and client vision of allowing a user to interact with the content at their own pace. This is one of our recent pieces of work that we are most proud of.