Ford Statics
Design • Static • Social • Email • Web • Print • Broadcast
About This Project
During the rapid expansion of Ford’s online presence and social media channels in the mid-to-late 2010s, there was a growing demand for high-quality static assets to support various ad campaigns throughout the year. These assets played a crucial role in enhancing engagement and brand visibility.
Skills Used on Project:
Roles: Digital Designer, Production Designer
Programming Languages: N/A
Software: Adobe Photoshop, Adobe Illustrator, Pixelmator Pro
Delivery method: Various ad serving channels including but not limited to Google DV 360
The Ask
Adhere to brand guidelines and utilize a pool of approved assets to construct static ad units for web, email, social media, and print platforms. This process was guided by a creative matrix data sheet.