Lincoln Corsair Dreams of Neon
H5 • Javascript • CSS • Non-Dynamic • IAB Standard Ads
About This Project
See the banners in action here!
The New 2023 Lincoln Corsair Grand Touring Edition was re-launching with a few new marquee features and BlueCruise, Hands-Free Highway Driving was at the top of the list. Other great features included 2nd-row sliding-seats, all-electric version and available panoramic roof. Click here to see them in action.
Skills Used on Project:
Roles: Developer, Digital Production Designer, Light Design, Light Retouching, UX/UI/IA, Google DV360 Specialist, ADA Compliance
Programming Languages: HTML, CSS, JavaScript
Software: Visual Studio Code, Colour Contrast Analyzer, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, TinyPNG, Microsoft Word
Delivery method: Google DV360 Non-Dynamic
The Challenge
The original ask; “Can we put five or six images in a single banner within the 15-second time limitation and the file size limitations of the IAB specifications as well as put in all the copy we need to describe all the great, new features?” After producing some prototypes we determined that launching the banners in sets would be wisest. This allowed the banners to tell the story. This approach was best and met the IAB requirements and still pleased the client with more visibility and time on new features.